The European Broadcasting Union (EBU) and European Athletics have introduced new guidelines aimed at creating more respectful coverage of women’s athletics. The recommendations focus on avoiding camera angles and editing choices that may unintentionally sexualize female athletes instead of highlighting their skill, performance, and dedication.

The guidelines point out that certain shots—such as unnecessary zooms on body parts, low-angle views, lingering replays, or camera positions that capture athletes in vulnerable moments—can distract from the sport itself. Instead, broadcasters are encouraged to focus on technical details, athletic ability, and the incredible effort behind each performance.

Many athletes have supported the move, saying they have experienced uncomfortable situations where slow-motion replays or specific camera angles were used in ways that led to unwanted attention online. British pole vaulter Holly Bradshaw said broadcasts could better showcase the sport by focusing on details like technique, speed, and movement rather than moments that can be misinterpreted or exploited.

The changes have also sparked debate on social media, with some questioning whether the rules go too far. However, supporters argue that the goal is not to limit sports coverage, but to ensure athletes are recognized for their achievements and professionalism. As women’s sports continue to grow worldwide, the discussion around fair and respectful media coverage is becoming increasingly important.